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Check out our notes from the Marketing Mastermind below! If you have any more questions, please send us a message!
How to produce it quick and polished. Just do it.
Quality doesn’t equal prosperity. It’s all about the relationship. Doing spotlights on local businesses. We also post on Instagram.
Karen Carr is teaching class at Family Reunion.
Confirm appts via video text.
Open house visitors. Send those people a video text of the house behind you and state here’s a link of 4 other homes that are similar
Sends a 30 second video every Monday to the client as to what is going on with their home process. They get to know you so when they come to an event there is a connection.
Create a calendar of what you want to do.
Utilize interns – no cost
Business videos – ask them to have something to give away.
Birthday videos send to forever clients
Social media posting
Posting on fb page. Are you collecting information (leads) need to start collecting info.
Doesn’t cost you anything to put stuff out there. LHG post 3 times a day.
Avg life of a fb post is 27 seconds
Posting about events going on in the area. No one cares about what you sold.
How do you track the ROI – certain things we put money behind. We pull analytics
Instead of having here’s our new listing. Put something about the home that is a great feature.
What’s you got Wednesday. Agents do a video of what their clients are looking for. Plus, all listings go live on Wednesday and post as well.
Instagram is hard to get increases. Take over Tuesday. Agents in the market center and they do a day and life of their agents and invite their personal audience to check it out.
Find people who have a lot of followers and get them to name drop you
Mike Feldman has 3000 followers check him out
Use hashtags and tag the community, newspapers, radio stations
Website leads pixel
When you put a pixel in, so you know who comes to your website. Re targeted
Point is to bring them back.
Door to door every quarter, they get newsletter, here you on the radio,
Client appreciation party
Some do an appreciation party every quarter. This is up to you. Start small
Lunch n learn, seller program, buyer program, you can do small or big.
Forever clients we do 5 events a year. Date Night (take and go pizza), Adult Client Appreciation (music, apps & beverages) Pie Give Away (Thanksgiving), Orchard Event (for our forever clients and their families, and Santa Pictures.
The PR plan is very important prior to the events.
Look for sponsorship to off set your cost of an event.
Ask for review pre event. Currently pushing google.
Send out an email with a link to the google spot to leave a review
Also you can text it out this works better
Make sure you respond to the review once they post it
Open house events have moved to google platform vs fb you can link to your backend site. You can link to fb page too. This is free
Change your google photos at every event.
5000 free per month
Hyper local smart plans. There are newsletters to send out.
Check out the marketplace on command
Partnership cross brand – partnership with local businesses. Are they willing to contribute to a mailing? Offer something / service to people.
Command large teams is not ready yet.
Announcements this weekend coming for several apps etc.
Start with your sphere of influences put in chunks of 50.
Effectiveness of hiring VA marketing person
To much work as you have to provide them with local info.
Takes a while and be consistent. Just listed just sold and newsletters. Just doing direct mail.
Callrail is a phone solution you can tie it to slack and you can record.
Clipper magazine – running approximately 17cents per 10,000 printed and mailed
Marketing ideas biggest bang for your buck
Bret – simple videos
Internet leads 10-1 ROI
Deep relationship/small groups
What marketing parallel with something else
Quickest return for marketing
Send a text on their birthday and this can be done thru command.
Client clubs / membership
Contest – sporting events – run every week – concert or game tickets and have 10-15 winners.
Next door group
Community fb groups
Fb business page vs fb group
Fb with avatar in groups
Check out Nikki Klein fb group
Follow up with accountable once you get the lead
Fb will do a free ½ hour of training