• Elizabeth Listerman

Grand Rapids Brewery Series: New Holland Brewing Co. - The Knickerbocker


In downtown Grand Rapids, on Bridge Street, you can find an abundance of unique, trendy, and urban iterations on breweries and authentic restaurants. Prominent and largest among them is, New Holland Brewing Co. – The Knickerbocker.

When walking through the orange and black embellished front doors you are welcomed into the world of New Holland Brewing. Or should I say a modern take on Game of Thrones? New Holland’s elevated ceilings paired with its structural pillar design and dark, ominous lighting create the scene of something almost medieval. Even the metal dragon greeting you at the front door makes you think twice if you have entered a brewery or have actually entered Westeros.

New Holland is originally from Grand Rapid’s western, lakeside neighbor, Holland. The Knickerbocker is one of three of their locations, the third being in Saugatuck as a tasting bar, while the other two reside as brewpubs. New Holland prides itself in brewing wonderful blends of beer from IPA’s, ciders, ales, sours, and stouts. Blue Sunday being my favorite. But popular among most is Dragon’s Milk and Lake and Trail.

New Holland is also in the business of spirits having distilled their own versions of gin, rum, vodka, and whiskey. They even have created and canned their own Lake Life seltzer, gin lemonade, and mules, which I can’t get enough of.

New Holland like its namesake, Holland, are dedicated to their Dutch roots. Their menu takes a fresh perspective on some old Dutch delicacies, but also adds in that international flare with including foods that are just as hearty and delicious paired with a beer from across the globe.

The secret to New Holland is not just the great food, atmosphere, or tap list, but also their Wednesday night special. On Wednesdays starting at 6pm-11pm they have their legendary Boot Night! At Boot Night, you can get a Viking-sized mug filled, and foaming to the brim with your favorite New Holland brewed beverage for only $6! This deal truly attracts the college crowd, but who wouldn’t want to take full advantage of this fantastic deal and a great night out on the town?

Now due to Covid, things have changed in order to keep the employees and customers safe and healthy. To have a table at New Holland reservations must be made, which can be done easily on their website. Also, they do not allow parties bigger than 10 people and have limit of 2 hours of being seated due to the heavy influx of customers on Boot Night. They also require masks to be worn while walking to and from the bathroom, as well as entering and exiting the building, and do not have a DJ or dancing like they used to, to coincide with the social distancing guidelines.

But with these regulations the atmosphere at Boot Night is not ruined in the slightest. The music over the speakers is loud and pumping, while the food and beer have your mouth watering for more. Bring along the right people like your friends, family, significant other, or co-workers and you will have the perfect Grand Rapids night life experience. New Holland never disappoints.

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